- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay Per Click (PPC)
- Video Marketing
- Advertising
- Content marketing
- Email marketing
- Mobile marketing
- Programmatic advertising
- Reputation Marketing
- Web Analytics
- Webinar
- Cost per lead (CPL)
- Lead close rate
- Cost per acquisition (CPA)
- Average order value (AOV)
- Conversion rates by channel
- Conversion rates by device
- Exit rate
- Blog click-through rates
- Customer lifetime value (CLV)
- Net Promoter Score (NPS)
- Time invested in project/campaign vs. returns
- Traffic to lead ratio.
- Return on Ad Spend (ROAS).
- Overall revenue.
- Customer retention rate.